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Tradition + modernity: 10 clothing and jewelry brands with a love for roots

In the 21st century, ancient Baltic ornaments and fabrics take on new forms. Linen fabrics are perfect for creating minimalist looks, while folk patterns and symbols of deities can be found in everyday clothes - from swimwear to T-shirts. We have selected ten of the most interesting brands created with love for Latvian traditions.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
RIIJA
facebook.com/RIIJA

Clothing

RIIJA

/ Gracious shades of gray / 

A brand of the same name concept store in the center of Riga with a special emphasis on eco-friendly fabrics, natural colors and textures. It is worth coming here not even for clothes – here you can look for unique gifts and souvenirs from Latvia.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
RIIJA
facebook.com/RIIJA
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
RIIJA
facebook.com/RIIJA
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
RIIJA
facebook.com/RIIJA

Buy online

Address: Tērbatas 6/8, Rīga (showroom) 

Monday-Friday 10:00-19:00, Saturday 11:00-19:00

Zemgaliete

/ Pagan motifs on everyday clothes /

The authors of the brand work in Marupe and do not have an offline store, but they regularly update their online catalog on the Etsy marketplace.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
Zemgaliete
etsy.com

When creating clothes, they use traditional folk ornaments that are common in the Baltic countries: moon, morning stars, signs of the god Perkonas and other patterns. In ancient times, these symbols served as amulets; they were applied to clothing and housewares to protect themselves from sinister forces or, on the contrary, to propitiate fate. For example, the mythological image of the star Auseklis is a symbol of the sun, which can protect from all sorts of bad things.

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NOLO 

/ Linen minimalism / 

Linen is a traditional material of the Baltic region. For thousands of years the Baltic peoples have worn it and praised it in folk songs. This fabric is very comfortable to wear and has a variety of exquisite colors. That’s why today more and more brands are inventing clothes from linen, including the Riga-based brand Nolo.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
NOLO
nolofashion.com
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
NOLO
nolofashion.com

They define their approach as “Scandinavian style combined with southern sophistication”. The result is minimalistic garments suitable for any occasion.

Buy online

Address: Corner in SPICE shopping center; Lielirbes iela 29, Rīga

10:00-22:00 daily

Natālija Janson

/ Customized clothes /

Natālija Janson’s brand is handmade from natural materials. For an additional fee any of them can be made according to individual measurements. The brand’s works evoke associations with haiku from the fashion world: elegant, restrained and neatly cut.  

Buy online

Address: Jāņa iela 3, Rīga (by appointment)

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
Natālija Janson
natajanson.com

PEKLEstore

/ From the depths of Baltic folklore /

One more brand in which pagan motifs got a new interpretation. It was founded by Latvian artist Sindija Anča. In addition to T-shirts and jewelry, she creates elegant posters with portraits of Baltic gods and legendary scenes, and recently designed illustrations for an epic about Kurbad, a famous hero of Latvian fairy tales.

Buy online

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
PEKLEstore
etsy.com

SandrasMagic

/ Ethnics in wool /

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
SandrasMagic
facebook.com/SandrasMagic/photos

For over 10 years, Sandra Paegle’s brand has been developing knitwear and accessories that incorporate ethnographic patterns and natural landscapes of Latvia into scarves, dresses and sweaters. The products are made of 100% wool and are hand-woven. And some of them Sandra knits on a small hand knitting machine. She chooses yarns in shades close to Latvian landscapes: according to her, such threads are like an artist’s palette that can be painted like watercolors.

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Tradition + modernity: 10 clothing and jewelry brands with a love for roots
Odd Jewelry
facebook.com/odd.jewelry.work

Jewelry

Odd Jewelry

/ The Middle Ages in a new way / 

A collection of unusual jewelry in which imperfections become the main tools of expression – they look as if they were forged in medieval Riga, not in the 21st century. In addition to jewelry, the brand also produces hand-embroidered clothing and furniture.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
Odd Jewelry
facebook.com/odd.jewelry.work
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
Odd Jewelry
facebook.com/odd.jewelry.work

Buy online

Address: Simaču iela, 6, Riga (by appointment)

ROZENTHAL jewelry

/ Porcelain earrings and necklaces /

Porcelain has been produced industrially in Riga since the 19th century, and today it is still embodied by big and famous brands as well as small workshops. ROZENTHAL jewelry was founded in 2016 by Latvian ceramic designer Madara Rozentale. Her porcelain jewelry and objects are handmade in the footsteps of traditional ceramic craftsmanship. Although there are no direct references to ethnic symbols, their handmade and minimalist nature brings to mind traditional Latvian ornaments.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
ROZENTHAL jewelry
facebook.com/rozenthaljewelry
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
ROZENTHAL jewelry
facebook.com/rozenthaljewelry
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
ROZENTHAL jewelry
facebook.com/rozenthaljewelry

Buy online

Address: ART NOUVEAU RIGA, Strelnieku 9 daily 10:00-19:00

MūsMājas, Tērbatas 5 Monday-Friday 10:00-19:00, Saturday 10:00-17:00

RIIJA, Tērbatas 6/8 Monday-Friday 10:00-19:00, Saturday 11:00-19:00

Baltu Rotas 

/ Treasures of the Baltic tribes /

One of the oldest brands in independent Latvia – more than 25 years ago it was created by the spouses Inita and Vitauts Straupe. Their style is based on the treasures of ancient Baltic tribes. From the first day jewelry was produced in Sigulda, and today about 20 jewelers work in Straupe’s workshop. This brand also has a convenient website, where the goods can be easily sorted by specific themes and symbolism. In addition, you can make jewelry yourself in the workshop – all you need to do is sign up for a master class.

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
Baltu Rotas
instagram.com/balturotas

Buy online

Addresses:

in Riga: Grecinieku st. 11 Monday-Saturday 10:00-19:00, Sunday 10:00-17:00

in Sigulda: Pils st. 16 Monday-Sunday 10:00-18:00

in Turaida: Turaida Castle observation tower Monday-Sunday 10:00-18:00

PĒTERIS RIPA

/ Legendarium in silver /

The creations of jeweler and designer Peter Ripa are, as one description puts it, secret weapons that transform into spectacular accessories from parallel worlds. Ripa creatively reworks images from folk legends to create one-of-a-kind commissions and limited edition bracelets and rings. Prices should be specified individually.

Buy online

Address: Miera iela 17, Riga (by appointment)

Tradition + modernity: 10 clothing and jewelry brands with a love for roots
PĒTERIS RIPA
rozenthal.eu
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
PĒTERIS RIPA
rozenthal.eu
Tradition + modernity: 10 clothing and jewelry brands with a love for roots
PĒTERIS RIPA
rozenthal.eu
Author : editor nbhd
Date: 03.10.23
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